the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
SMART Vocabulary: related words and phrases(Definition of direct mail from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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advertisements that are sent through the mail to a large number of consumers: In many ways, the Web is more effective than television advertising and direct mail. Typically, most of the marketing activity is carried out by direct mail. We still believe that our grass-roots direct-mail campaign was instrumental in our success.(Definition of direct mail from the Cambridge Business English Dictionary © Cambridge University Press)
Medical product and service firms compete, often relying on market research and direct mail sales to gain advantage.
I would advise against overdosing with direct mail.Promotional expenditures are further divided into broadcast advertising (television and radio advertisements) and targeting media (newspaper advertising, direct mail, billboards, journals, and other advertisements).
This article examines those public interest groups that have grown through heavy advertising expenditure and sophisticated marketing techniques, most particularly direct mail solicitations.
If more information is required, direct mail, with its extra physical space, may be better suited.An important aspect of this is the growth of direct mail, which in addition enables parties to by-pass the members in fund-raising and campaigning.
How one's personal data arrived in the hands of a direct mail marketer may be unknown. It also wants to liberalize direct mail. We must look very carefully at the questions of direct mail and cross-border mail.There were no additional research, advertising or direct mail costs incurred by task forces and review bodies.
Hansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Within this expenditure, £718,000 has been spent on public opinion research, £13 million on television, radio and newspaper advertising and £750,000 on direct mail.
Hansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
What is the legal position regarding direct mail advertising? Hansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Direct mail houses use the electoral register for an entirely benign process—to clean up and check their existing records.
Hansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Sometimes he can choose other advertising schemes, direct mail, merchandising schemes and so on. Hansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Many have come from charities and direct mail organisations. Hansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
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